Good design doesn't
just look right.
It works.
I make the stuff that has to survive real life: shelves, shirts, websites, print files, vendor emails, and the last-minute changes nobody puts in the brief.
Projects
A mix of launches, packaging runs, merch drops, storefront updates, and odd little design problems that needed more than a pretty mockup.
The work between the idea and the shipped thing
Brand, packaging, merch, digital, and web work for the places design actually has to live: retail shelves, product pages, print vendors, launch timelines, and internal teams.
I can help shape the concept, clean up the system, build the files, and get the work ready for the people who have to sell it, print it, code it, or wear it.
I like design better when it has a job to do
I'm Chris Hansen, a senior graphic designer and creative lead with over two decades of experience making brand, packaging, merch, and digital work that actually gets produced.
Most of my favorite projects sit in the messy middle: the concept is there, the deadline is real, the product line has too many SKUs, the files have to go somewhere, and somebody eventually has to print, sell, code, ship, or wear the thing.
I've worked with Antigua Apparel, Home and Body, entertainment clients, DTC brands, and freelance teams that needed someone who could take the idea, make it look right, and get it ready for everyone downstream.
I've led creative teams, managed production pipelines, built systems for multi-SKU programs, and spent plenty of time keeping printers, developers, vendors, and internal teams pointed in the same direction.
I care about design that makes a business look credible, a product feel worth buying, and a brand easier to remember. It should look good, obviously. But it also needs to print clean, load fast, scale up, scale down, and still make sense when it leaves the screen.
I'm based near Phoenix, take on select freelance and contract work, and remain very convinced that print is nowhere near dead.
How a project usually moves
Nothing mysterious here. We figure out what needs to be made, agree on the shape of the work, make the thing, revise it, and get the final files where they need to go.
Got something that needs making?
Send over what you're working on and I'll get back to you within one business day.
Not ready to kick off a project? Select "Free brand audit" and I'll take a specific look at where your visuals are helping, hurting, or just not doing enough.
Recruiter or hiring manager? Select "Open to opportunities." I'm always open to hearing about the right contract or creative opportunity.
Most projects start around $800. If you're not sure what yours needs yet, send it over and we'll sort out the right shape.