Chris Hansen.Back to work

Clemons Cove · Identity & apparel design

Take the lake day
with you.

Clemons Cove already had a script logo and the line “Escape the Every Day.” I kept the script in the mix, explored bolder lettering, and developed five lake-themed graphics for sweatshirts and tees.

Work

Logo refinement, lettering & apparel graphics

Client

Clemons Cove

Presentation

Artwork & garment mockups

Lakeside apparel mockup showing a Clemons Cove chest mark and Loon & Chick back graphic
Loon & Chick and the Clemons Cove chest mark, shown in a lakeside apparel mockup.

The direction

Lettering for different pieces.

I tried a stacked version of the script, a heavy wordmark with and without waves, and serif lettering for the men’s pieces.

01 / Lettering

The logo options.

One-line navy Clemons Cove Collections script on creamView artwork ↗

Refined script

The familiar Clemons Cove signature, cleaned up with Collections set small beneath it.

Stacked navy Clemons Cove script with Collections below on creamView artwork ↗

Stacked script

The same lettering in a more compact arrangement.

Bold navy Clemons Cove wordmark with two waves on pinkView artwork ↗

Bold wordmark

Stacked block lettering with waves underneath.

Clemons Cove in stacked navy serif lettering on creamView artwork ↗

Serif wordmark

Stacked serif lettering explored for the men’s pieces.

Logo directions shown for client review.

02 / Selected graphics

Five lake graphics.

The client picked these five directions to keep working on: sun and water, a loon and chick, a dock, a canoe, and fishing. Each uses the “Escape the Every Day” line.

Escape the Every Day set around a blue sun and ripplesView artwork ↗

Sun & Ripples

A sun-and-water motif with smaller bubble lettering.

Navy loon and chick on blue water with Escape the Every Day letteringView artwork ↗

Loon & Chick

The loon and chick share the waterline; the bottom lettering was reduced during refinement.

Illustrated dock over blue water with Escape the Every Day letteringView artwork ↗

Dockside Escape

A dock leading out over the water, paired with the collection line.

Navy canoe and oar with Escape the Every Day letteringView artwork ↗

Oars at Rest

A canoe and oar graphic with arched lettering above it.

Navy fish illustration surrounded by water marks and Escape the Every Day letteringView artwork ↗

One More Cast

A bass illustration, water marks, and serif lettering.

03 / On apparel

Front, back, and scale.

These mockups pair a small chest mark with a larger back graphic. They show placement and scale, not finished garments.

Front and back mockup of a blue crewneck with Clemons Cove chest mark and One More Cast graphic

One More Cast

Serif chest mark with the fish graphic across the back.

Front and back mockup of a blue crewneck with Clemons Cove chest mark and Oars at Rest graphic

Oars at Rest

The same front treatment, paired with the canoe back graphic.

Client feedback

“Chris was professional, timely and creative. He did an amazing job bringing our company's vision to life.”
Read the full review on Fiverr ↗

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