Antigua Apparel · Shopify website
Rebuilding Antigua’s
Shopify store.
I saw an opportunity to make Antigua’s online store easier to shop and took on the full redesign and build.
Website design, Shopify development & custom sections
In-house at Antigua Apparel
The storefront
Brand navigation and league shortcuts bring the core and licensed catalogs into the same shopping experience.
The work
I rebuilt the storefront with custom Shopify sections for both the core apparel line and the licensed collections.
The licensed gear needed particular attention. I added custom team-logo headers and organized collections by league so shoppers could find their team and browse its apparel more easily. That work was part of a broader effort to make shopping more straightforward, from browsing through to checkout.
Website design and Shopify development, completed in-house at Antigua Apparel.
More ways into the catalog
Homepage sections give seasonal collections, fan gear, and featured products their own place.
From a collection to a short list
Collection pages pair the product grid with team, gender, and color filters.
A closer look at the product
Product photography, color choices, sizes, and details come together on the product page.
The mobile view
The same storefront on a phone, with navigation and content arranged for the smaller screen.
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